Looking back at this course, there are a few things that really stuck with me especially after working on the final project. The three biggest takeaways for me were learning how important audience awareness is realizing how powerful digital media can be and understanding how much collaboration actually matters in group projects like this. First I did not really think that much about the audience before this class but now I see how important it is. With our final project about

By growing up on the internet, memes have evolved and become a central part of online and social culture. I also have because a space for digital marketing and social media across many different platforms. It allows people to communicate in witty and quick forms rather than traditional ways of communicating. They often adhere to humor and shared cultural online dynamic understanding. For my topic of marketing and digital audiences’ memes are essential and important since they

In this podcast episode, I dove into how digital image inspiration and visual storytelling play a critical role in modern marketing. Specifically raising awareness about social issues such as food insecurity. This podcast is a part of my professional portfolio and highlights how visual communication strategies can influence audience engagement and create meaningful connections. https://soundcloud.com/caitlyn-lupton-423631557/digital-image-inspiration-in?si=8814a5527fce4111a71

This screencast tutorial ( https://youtu.be/tU_ENKJiShY?si=J5TG9zKWjC9ZPhYI ) explains how to define your niche when creating a digital portfolio. The purpose of this tutorial is to help people cut through the clutter and understand how to identify a clear niche. The intent was to have my audience of young professionals and students strengthen their portfolios and make their work stand out to their intended audience. In order to remember and hopefully gain traction and even j

The header image conveys new ideas to my website with the use of flowers in bloom. I thought it would show new ideas and optimism since I kept my page mostly light with the color scheme. Instead of using outsourced images I used Wix’s built-in logo creator for the heading. I added two images, one is a blurb that I imagined to be a rock to isolate my logo to show it as a whole. I thought that this showed as a strong foundation for the image I laid on top. The image I layered i